The McDonaldisation that never happened

Anybody who was in Bombay when the big M set up shop in 1996 would probably know someone or know someone who knows someone who queued up on Linking Road to buy crazily-priced burgers. It was the "in thing" to eat there and more importantly, to be seen to be eating there. A few years later, it was still the "in thing" to have lunch at McD. There was the usual cry of the "Americanisation" of India courtesy of McD, Reebok, etc. Well, there was a little bit of Americanisation of Linking Road, but that's about it. It looks more like McD in India has been Indianised much more than it has been Russianised in Russia or any other location!

Side-effect? Apparently, and I did not appreciate this point till I read this article, many customers are demanding that their favourite restaurants provide a cleaner set-up and better ambience. There is a price to pay for this, of course, but the newly affluent Indians do not seem to mind it.