Software and the wine syndrome

Is it true that countries that produce and export wine are thought of as manufacturers of high-quality goods? That anything associated with their countries is considered to be of good quality? Vir Sanghvi draws an interesting parallel between French wine and Indian software. Courtesy the achievements of the Indian software sector and the ubiquitous IIT-ians, being associated with India is suddenly a good thing!

Actually, this shows in a number of ways. Speaking English with an Indian accent is okay nowadays and even lends some authenticity! Almost every one of my colleagues frequents a good Indian restaurant regularly. A trip to India creates tremendous interest in colleagues who want personal accounts of the progress in day-to-day life of the common Indian. And so on....