Bollywood's become big ad space for countries seeking tourism

Another case of the tail wagging the dog. Earlier, Indian film producers thought it a privilege to shoot their movies in foreign locales and Indian audiences felt happy to get an interesting bite of a foreign country. Nowadays, foreign countries are indulging in "reverse marketing" - enticing Indian film producers with tax breaks and logisitical support, not for the revenues the film shooting generates but for the advertisement value. The Outlook article mentions KNPH as an example of promoting NZ and other countries seem interested too. But let us not forget that Indians have been enamoured of NZ for many years because the Indian cricket team plays regularly there. Same goes for the Caribbean islands. Will this hold for Korea? Or for Eastern Europe? Only time will tell....