Sunday, April 09, 2006

Being turned off by foreign accents...

If you pay for a product (and hence, the associated customer service usually provided over phone), is it okay to demand that the service is in a particular language? Sure, service in an unintelligible language is not service at all. Is it okay to demand that the language be spoken in a particular accent? Why not? This looks like a case of the (retail) market deciding how the English language should be spoken.

This article notes how companies are encouraging customers to post their complaints online, so that with written responses, the accent issue can be overcome. Soon, it will be a case of the market deciding how the English language should be written too... As someone who prefers English English to American English (analyse, not analyze for example), I find this a sad but inevitable development. But this will not be a one-sided development. I feel that non-American accents will be increasingly accepted in that uniquely assimilative way that has made America what it is today!

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