Incomprehension makes is mysterious or mystical?

This light article by Karan Thapar on the "power" of numbers leaves me with just one question - so what? Karan uses numbers surrounding the 911 tragedy to indicate that numerals somehow seem to have an influence over everyone's life. I question the "influence" part - because if there is a cause-effect, then how should we behave to influence that cause-effect? So what if the numbers seem to add up?