Click Fraud
Great article on how pay-per-click advertising (i.e., ads on websites for which advertisers pay every time someone clicks on the ad) looks doomed to fail. I am reminded of the story of how internet browsing centres in India used to make money in the late 90s by using insiders to log into chatsites to talk to regular users (thus collecting money per hour of chat from the users).
2 Comments:
how about this? http://www.businessweek.com/technology/content/jan2006/tc20060119_185838.htm
agreed that clickthrough is a phenomenon. but i am betting that advertisers are going to wake up to the fact that many of those clicks are fake or automated(?!)
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